My husband, Doug, read my first blog post today and said, "It's a bit personal, don't you think?" I thought for a moment. One of my pet peeves is the old adage, "It's not personal, it's business." Really? Because as a human, everything that happens to me is personal whether it happens at home or at work.
I've been the vice president for the company that my father started when I was six months old for many years now. (Shameless plug for my family's company, Ample Industries. Ample is a manufacturer of custom pressure sensitive labels. www.amplelabels.com). On most days at work, I find myself in the midst of more issues revolving around people than labels. I've joked with Doug and a few of my friends that I must have, "Tell me all of your problems!" written on my forehead in invisible ink. People tell me things that are sometimes incredibly upsetting and sometimes, thankfully, funny. It is a relationship that I hope I have earned over the years. My job has evolved into the role of a facilitator of the people that I work with so that they can focus on work. (Notice that I said, "the people that I work with", as opposed to the people that work for me.) I don't know who among us can come to work and actually leave all of their problems at the time clock. Aren't we all supposed to be working together, so that we can earn a living, so that we can live?
Business is about relationships. If there are two convenience stores on opposite sides of the street but you've built a rapport with the attendant at the one on the east side of the street, which one will you run inside when you need milk? I'm betting the one with the guy that has spoken to you and noticed you personally. You must be thinking, by now, "what does this have to do with jewelry?"
To my point then - and I do have one - True Believer Jewelry is incredibly personal for me. It's a jewelry brand that focuses entirely on religion. The single most divisive topic other than politics that I can imagine. You're not even supposed to bring up religion at Thanksgiving, for God's sake. What makes me think that I can interpret thousands of years of complex belief of people all over the globe, boil that ideology and those beliefs down into one item with some symbolic imagery and a string of beads? I'll tell you why. It's because for me, it is personal, which translates into human, and one thing that I have observed over the years of my life is that as humans, we do our best work for our god.
The most beautiful music, the most elaborate architecture, the loveliest of fine art has been lovingly, painstakingly crafted over centuries as a tribute to God, regardless of what name you apply to Him. Thanks to those people the jewelry I make is already purposeful, beautiful and personal as it relates and resonates spiritual meaning to the individual. If you find something in my design that you consider meaningful and visually appealing and it happens to look fabulous with your new dress, all the better. I will stand behind my work because believe you me....it's not just business as usual. It's personal.